I am launching a new program for clients where they can practice their communications plan, before an emergency.
As I was reminded during a recent incident involving an active shooter that I responded to, the “media” needs clear, concise and accurate information immediately.
During that event, my Homeland Security role to facilitate information between public safety agencies not on scene and operational resources was critical. We all recognize that Active Shooter events will immediately make national news; but you may not know that many external agencies will be seeking real time intelligence on the event to determine if this is a singular attack or the start of something greater.
During the initial hours of this incident, I was also tasked with working with the media to meet their needs. Having previously practiced and trained with Public Information Officers, I was fortunate to be able to utilize my training to identify the media’s key questions and brief the Unified Commanders before they went live on TV.
Working with Video One Productions in Havertown Pennsylvania, I have developed a training program where clients can “Practice” their communications skills in a simulated press conference. Here, clients work through a scenario and then draft a press release. We record their comments and reactions to questions as a learning tool. I also have a training exercise that allows clients to create and deliver a video message featured on “post event” issues. This training is aimed at communicating outside of traditional media channels to utilize social media to reach stakeholders. This practice builds confidence in their ability to be “On the News”.
Having a strategy, video professional and having practiced for the possibility that you will be on the news, will build confidence in your effort to address your people and community during a crisis.
Practice your media message and delivery skills before an emergency.